photo by Beth O'Rourke

photo by Beth O'Rourke

Ashley Lloyd and son Being with the Beach and eachother

Surf Guidance.  Ashley's connectivity to the ocean has been fostered through the gifts of nurturing, humbling, and unveiling lessons received in her lifetime near the shoreline.  From her learnings of building castles out of sand, to reading and riding waves, to big wipeouts, to the ease of flowing with water, to social dynamics, to etiquette and ideal line-up positioning, to competition, to her career of surfboard shaping and design, to world travels; exploring the connective possibilities of the ocean and the healing pathways it invites has been a deeply valued relationship in Ashley Lloyd's life.  


Surf guidance with Ashley starts with declaring one's intentions for the session. Respect, ocean safety, and surf etiquette, are the foundations Ashley starts with to assist people in achieving surf goals. As our needs are all unique, Ashley provides help for beginners, intermediates, and even surfers of old looking to further their skills or boost them from the plateau they may be on.


Whatever it may be that you may need from the ocean, surfing can be a beautiful discovery and adventure in self-growth.  Ashley loves the potential and opening she sees people create for themselves as she celebrates with them, sharing her knowledge and presence. 


As we may be strengthened through our challenges, we can observe what we may need to release some things for our expansion.  Allowing room for a vulnerable state of trust in the unknown is a deserved opportunity.  Ashley encourages her clients, recognizing what is working for them in a positive way, as well as what ways may use a shift of perspective.  While her expertise is in surf refinement, she acknowledges that her suggestions are purely an offer for people to experience through surfing, another pathway to further refine the trust in their own being.  


Info and pricing:

Ashley Lloyd Surf Guidance

General Info:

Sessions are approx. 1.5 hr. long.  This time includes prepping before and after ocean session. 

Surfboards available for use.

Santa Cruz: Wetsuit can be rented separately at Freeline or Rip Curl on 41st Ave.

Meet-up spot: Traveler Surf Club on 41st Ave. (unless otherwise arranged)


Private Surf Guidance : $320 

Beginning, intermediate and advanced 1:1 surf guidance with Ashley Lloyd.

With a Buddy: $250 per person

Ashley guides you and your buddy with semi-private instruction.  (Depending on # of buddies in session and ocean conditions, an additional guide may also join)   


Committed Program

Private Surf Guidance: $1,200

4 Sessions of private surf guidance with Ashley, to be scheduled over time.

With a Buddy: $920 per person

Sign up for 4 sessions together! You can commit with your same buddy or rotate your own committed schedule with your personal group of friends/ family/ or team building unit for 4 sessions of Semi-private Surf guidance with Ashley. 


Surf Classy with Miss Ashley $160 per person

Clinic for intermediate and advanced surfers looking for a surf session with

Ashley, who will also be surfing waves with you or in rotation with you as well as giving suggestions to those in the clinic.  Ashley will help you achieve or possibly even find your surf intentions. 

Various focus points:  Surfing technique (turns, pop-up refinement, walking the board, kick-outs, floaters, stance) where to sit in the lineup, wave judgement, commitment, energy efficiency, finding ease, clarifying etiquette, competition skills, charging bigger surf, small wave preciseness, dialing in the quiver, … or anything else you may want to adventure into with Ashley’s expertise. 

*Skill level required: Competent in the ocean on a surfboard when Ashley is not with you.  Paddle capable without assistance, including able to paddle around the lineup to make space for the lineup rotation with other surfers.  Able to give room for respectable etiquette with other surfers.  Ocean safety aware.

* It is suggested to have several private surf guidance sessions before signing up for a clinic. If you feel you may be ready for a clinic, and do not want private guidance, please talk with Ashley.   If you surf with Ashley regularly, she can suggest which path it appears you are ready for. You are not expected to be fearless, or advanced.  You are expected to be aware of your ocean surroundings, which includes being able to quickly make room for other surfers in the lineup.   

Surfboard Discovery: Get to know a new board, or dial in what shape is best for your path.  Ask Ashley what board demo’s are available if you would like to try something new of Ashley’s, or swap with others in the clinic. 


Thanks!  Feel free to reach out to talk about what option is best for you and your surfing needs. 

Day Rate and Retreats available. 


I am honored to be a part of your surfing evolution!  

With Joy,



Scheduling is dependent on availability and ocean conditions such as tides and swell.



Other Surf Instructor and Surf Retreat suggestions: 

Traveler Surf Club (Private Lessons in Pacifica, Santa Cruz, Ventura, Malibu)

Kassia / A Week Awake (Costa Rica)

Siren Surf Adventures (Mexico, Costa Rica, Hawaii, San Diego)

Surf With Amigas (Nicaragua, Mex, Morocco, Indo)

Las Olas (Sayulita)

Surf Simply (Costa Rica)

AWOW (Surf Therapy)