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The Boardroom (Formally "Sacred Craft") is coming back to Santa Cruz!

The Boardroom

Ashley Lloyd Surfboards is proud to be a part of this year's Boardroom shapers trade show. Shapers Chosen to Honor Santa Cruz Icon John Mel in October

Six shapers rev their planers in preparation for the Icons of Foam Tribute to the Masters presented by US Blanks

Santa Cruz, Ca., August 8, 2016 -- -- Six shapers have been chosen to compete in the Icons of Foam Tribute to the Masters Shape-off competition presented by US Blanks and honoring Santa Cruz surf industry icon John Mel.

The six shapers who will attempt to replicate a classic John Mel design are: Ashley Lloyd Thompson, Ward Coffey, Ryan Lovelace, Kalu Coletta, Michel Junod, and Nick Palandrani. Each of the six will be allotted 1.5 hours in the shaping bay.

Icons of Foam is a pillar of The Boardroom International Surfboard Show presented by Santa Cruz Skateboards which will take place in Santa Cruz October 8 & 9 at the Kaiser Permanente Arena.

Aside from the Shape-Off, we'll have a booth here exhibiting all weekend with our latest and greatest surfboard models. Hope to see you there!

For more information about the Icons of Foam Shape-Off, check out

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